Earlier this year, Microsoft had completely revamped its email service under the name Outlook. According to The Hindu Business Line, the company's new email service now has 1 million Indian users.
“India
is an interesting market for us because it’s one of the few markets
where Hotmail was number one and that really switched over to Gmail.
About three-four years ago, Google search, Gmail and Orkut were very
strong, not to mention Android growing like mad. It was Google’s best
market in many ways,” Microsoft General Manager (Windows) Brian Hall told Business Line. “Now we see an opportunity to win people back.”
Last month, the Redmond-based company had released some figures that showed that Gmail users would prefer to use Microsoft's revamped email service.
Microsoft had also announced that Outlook.com now has 25 million active
users, with many of the accounts being migrations from Gmail.
Microsoft had taken the help of a research firm to recruit users who
used Gmail as their primary email service to sign up and try
Outlook.com. According to the company, 4 out of 5 of the Gmail users on
the panel said that they would switch to Outlook.com.
Even if we take these numbers at face value, since verifying them
is not possible, they seem impressive for a service launched only a few
months ago. Outlook.com was formerly known as Hotmail. The service was
stuck in a rut for a very long time and was in dire need of a change
when Microsoft stepped in and gave the email service a facelift. The new
look has urged users of other email services to at least give the new
Outlook.com a shot.
Microsoft went on to announce a host of new
features for Outlook.com due to be rolled out within a few weeks.
Ranging from colour themes and customisation options to one-click
archiving and conversation threads, Microsoft is confident that these
features will make the transition from Gmail to Outlook.com easier.
Outlook.com was launched
in July after killing off Hotmail in favour of a swankier service.
Outlook was earlier remembered for being a drab old e-mail client
bundled with Microsoft Office, but that perception changed as millions
signed up for the service within hours of the launch.
There are
several consistent touches between Windows 8, the new Microsoft Office
and Outlook.com, and every familiar icon and label has been replaced
with elements of Microsoft's increasingly ubiquitous Metro interface.
Outlook.com has been designed to work well on tablets and touchscreens.
One more interesting aspect of the service is that Microsoft is
combining many of its past offerings, such as Hotmail and Windows Live
Mail, into a single, simple online service. If you already have a
Hotmail or Windows Live account, you can log in to Outlook.com with the
same email address, keeping your inbox, folders and contacts intact.

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