The Apple iPhone 4
is red hot in India. Thanks to a trade-in promotion, Apple has become
the number two manufacturer in the country with sales tripling in less
than a week. Contracts for smartphones are rare in the country and users
end up paying the
full price in advance
for a handset along with paying full price for service. So when a deal
like the one Apple has running for the Apple iPhone 4 comes along, it
ends up bringing in big business. Remember, this is an emerging market
with low income buyers who want a
phone that will run for years.
The current deal being run by Apple and cooperating re-sellers takes
7,000 Rupees
($129 USD) off the price of the Apple iPhone 4, which costs $488 before
the discount. To get the discount, the buyers must trade-in a used
smartphone. The used
device
is refurbished and sold right into the country's sizzling hot used
smartphone market. The deal has pushed the 4th generation iPhone ahead
of the Apple iPhone 5 in India as Apple's non-existent sales in India have turned thanks to the aggressive sales tactics from the Cupertino
tech giant.
The company tripled sales during the 2012 holiday quarter. It is
expected that Apple will start pushing the Apple iPhone 4S in India once
the Apple iPhone 5S is launched.
Samsung has been following Apple and has copied the sales plan. The Samsung Galaxy Grand And Samsung GALAXY Note II are among the top three handsets in India. With BlackBerry and Nokia
Windows Phone
8 models also in strong demand in India, Apple has been surprised by
how hot the Apple iPhone 4 has become. It gives Apple more incentive to
come up with the oft-rumored low-cost version of the iPhone as the device can be designed by Apple to maximize profits.
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